Walking into Bryan Jewett’s new Casey’s Automotive shop in Sterling is not your typical car repair experience.
The clean waiting area includes comfortable custom couches and chairs, a counter with snacks and drinks, and even an area for kids to play. A sign on the wall reads, “Casey’s Café.”
We are in the service industry, not the sales industry
Designed by Mary Jewett, the business manager of the husband-and-wife team who handles a variety of duties such as marketing, human resources, and accounting, the space exudes a sense of decor not often found while waiting to learn your vehicle’s latest damage report. Its part of a philosophy that the Jewetts say distinguishes them from others in this highly-competitive $64 billion-dollar industry.
“A lot of people dread going to the auto repair shop as much as the dentist,” said Bryan, who began working for Casey’s Chantilly location – which he now also owns – as a technician about a dozen years ago.
“We want to provide a different type of atmosphere. We work to educate our customers on the process, so they can make their own educated decisions. We think that approach builds trust and loyalty.”
Started by Bill Casey in the early 1990s, Bryan maintained Casey’s motto of being “in the service industry, not the sales industry” after he bought out his boss – who switched to the real estate business – several years ago. He believes in treating employees well, a tenet that results in great service.
“There is a difference in working here compared to other places,” said Ryan Abbott, manager of the Sterling center. He joined Casey’s Chantilly shop about five years ago. “It is a much more personal experience for customers and employees.”
At roughly 5,000 square feet, the shop includes six repair bays and an area for window tinting. Automotive Service Excellence-certified technicians work on virtually every type of vehicle, performing inspections, routine oil changes, and complex overhauls. There are 15 employees between the two shops, with some dedicated to Sterling and a few working in both on certain jobs.
The Chantilly area is more saturated with auto repair businesses than Sterling, so opening a shop in the area made sense, Jewett said. Some of his customers drive from Leesburg and further areas, so the closer shop is warmly welcomed by them, he said.
The Jewetts are active in community organizations and causes such as Ellie’s Hats, which supports children dealing with cancer and their families.
“Casey’s, their staff, both Bryan and Mary, have been exceptional supporters in our efforts to create awareness and access people who otherwise may never hear of or think of a way to help these kids in need,” said Jay Coakley, founder of Ellie’s Hats.
“We live in Loudoun County and believe in investing in the community,” Mary said.
Casey’s was among the nominees for the 2016 ATI humanitarian award, based on charitable and community efforts.
The Sterling center, located on Woodland Road near Cascades Parkway, opened the last week of August. There will be a grand opening event from noon until 2 p.m. on Saturday, September 9 with food, tours, kids’ activities and special discounts.