Famous Toastery: Positioned for Success in Ashburn’s Loudoun Station

Famous Toastery: Positioned for Success in Ashburn’s Loudoun Station

Since launching Famous Toastery of Ashburn on Veteran’s Day in 2016, Angela and Scott Goodman haven’t had much time to sit back and reflect on how the first year has gone.

Between the hours of running a restaurant, taking care of family, organizing community benefits and Scott also continuing to work for Carrier Corp., time is in short supply. Having the hours of the eatery only run from 7 a.m. until 3 p.m. was part of the appeal of opening this particular franchise.

“This industry is not always conducive to family life since most restaurants stay open late,” said Angela. “We liked the concept of this one.”

The Goodmans lived in Charlotte, N.C., and frequented a Famous Toastery there. The concept began in 2005 in the Charlotte suburb of Huntersville, adding the franchising concept in 2013. There are more than 20 restaurants from Philadelphia to Atlanta.

Upon moving to Ashburn in 2015, the Goodmans noticed a lack of similar breakfast eateries. They decided to open the first Famous Toastery in Northern Virginia on Central Station Drive in Ashburn’s Loudoun Station, a 3,900-square-foot establishment just down the street from an under-construction Metro Station that is scheduled for completion in 2019.

The concept has been wholly embraced by the community. Lines can be out the door during peak times on weekends with a 30 to 40-minute wait. As many as 588 people have been served in a day. Weekday business has picked up nicely since the summer, Angela said.

“As bustling as this place is, the wait staff does a very good job serving us,” wrote a customer on Facebook. “Food was perfectly cooked.”

The restaurant has an “every server is your server” concept to help speed service during busy times. Others note the fresh, made-from-scratch ingredients and wide-ranging menu that serves avocado omelets, stuffed French toast, gluten-free flapjacks, blackened chicken Caesar wraps and more. Amenities include a bar and enclosed patio.

The Goodmans often stage benefits for community causes. On Nov. 7, they set aside 15 percent of proceeds for the Kaplan family. In September, an auto accident on Evergreen Mills Road claimed the life of Erin Kaplan, while two daughters and a son sustained injuries. Other benefits aided the Rock Ridge High School choir and Broad Run High’s Project Graduation.

“Helping out the community is very important to us,” said Angela, who previously was a manager and engineer for Carrier, which manufactures and distributes heating, ventilating and air conditioning systems. The Goodmans, in fact, met at Carrier.

For anniversary week, the Goodmans offered customer appreciation touches like a free pumpkin roll and 15 percent off the check at certain times. They raffled off tickets to the Nov. 18 game between Virginia Tech and Pitt on Nov. 10.

With Scott being a U.S. Marine veteran, Veterans Day is one of the highlights of the year. On Nov. 11, veterans eat free all day, and kids activities are scheduled from 10 a.m. until 1 p.m.

The restaurant has some 27 employees, with seven still remaining from day one. The Goodmans want to open three more franchises in Loudoun County. The next one is planned to open by early summer, Angela said.

The franchising concept works well since “the hard work is done for us,” Angela said. “The menu is in place.” She has long wanted to open a restaurant and maintaining that passion for the business helps drive her to succeed.

“It’s an exciting time to be in Loudoun County,” Angela said. “We are able to grow with the community and see a good part of it develop from the ground up.