Even in a seller’s market, it’s important to put your home’s best face forward. Here are ten tips that will help you sell quickly and at top dollar:
1. Engage a REALTOR®
Even if you think you’re comfortable managing the sales process, real estate agents have access to a massive network of leads and know how to market your property effectively. They’re also up-to-date on the latest contractual requirements and have the negotiating experience to ensure a smooth sale.
2. Price Competitively, But Fairly
Once you’ve hired an agent, he or she will make a recommendation about the appropriate price for your home. Agree on a number that won’t price out potential buyers, but also fairly represents your home’s market value and improvements. Legal additions, a new pool, and upgrades to a home’s finishings should all be considered when arriving at a reasonable asking price.
3. Neutralize Your Spaces
You might love your red wall and abstract art collection, but potential buyers may not share your taste. Cast a wider net—consider neutral paint colors and flooring that will appeal to a broader market. Remember—you’ve already made the decision to move on, so there will be plenty of opportunities to put your stamp on a brand new place.
4. Get Rid of Clutter
Buyers are trying to imagine themselves in your house, and that can be hard to do if your treadmill is in the kitchen. Keep clutter off of your counters, put toys and excess papers into their rightful homes, and consider a temporary storage unit for larger items. Even if you have a lot of space, the “stuff” that accumulates in everyday life can make your home feel cramped.
5. Set the Stage
Even if you don’t hire a professional, consider staging your home. Show potential buyers how they can use a space rather than making them do the mental gymnastics. Use stylish-but-neutral furniture that is sized appropriately, but doesn’t overtake the room with a massive footprint. Find a balance between showcasing space and function.
6. Limit Pet Access
Fido is a member of the family, but be sure he isn’t roaming the house during showings. It might make sense to hire a professional cleaning crew to minimize pet odors, and you should also have a plan for pet care when you know people will be touring your home. A barking dog or chatty parrot will distract from what you’re trying to accomplish: making buyers feel at home.
7. Create an Ambience
Once your home is clean, clutter-free, and staged, consider incorporating scent using a plug-in or reed diffuser. DO go for subtle, fresh smells that will enhance the impression of an open, airy space. DON’T grab your favorite pumpkin spice candle and assume others will love it as much as you do. This also isn’t the time to cook meals with a distinctive smell. If you have already vacated the property, keep the utilities on so that the temperature is comfortable and the home can be well-lit during tours and open houses.
8. Don’t Forget the Yard
The last thing a potential buyer wants to think about is the amount of maintenance that will go into their new place. Enhance your curb appeal by sprucing up the yard, removing dead plants, and incorporating bright colors for a friendly appearance. Make sure any landscaping is clear of debris. If you have a pool, now is the time to ensure the filter works and the water is sparkling.
9. Beat Feet for the Open House
Nothing is worse than trying to evaluate a home with an eager seller breathing down your neck. I understand—you’ve spent years in this place, and that comes with memories. You’re proud of your home, and you’re excited to share it with others. Remember, though, that you’ve also decided to let it go—and buyers will want to assess it without worrying about hurting your feelings. Do yourself and your prospects a favor and take a few hours off.
10. Make Outstanding Repairs
That basement drywall you’ve been meaning to patch since 2014? Now is your moment. Don’t present an unfinished canvas to buyers—you want them to view a home that exudes pride and quality, and that won’t come across if your shingles are falling off and the paint is peeling. Even simple fixes can go a long way.
Do you have a real estate question, or do you or someone you know need a qualified agent? Contact me anytime at jordan.foster@PearsonSmithRealty.com, or visit me online at JordanSellsNova.com