Sterlingfest: What’s It All About?

Sterlingfest: What’s It All About?

Thirty years after the Sterling Foundation was established, a 30-year celebration is planned for SterlingFest, the groups signature community outreach and fund-raising event.

“About 30 years ago, Sterling Park was kind of in its infancy,” SterlingFest chairwoman Rebecca Fanning said. “There is no HOA for Sterling Park, and they were having trouble getting VDOT to take care of (Sterling) Boulevard. The Sterling Foundation was put together to collect donations to take care of the boulevard.”

Since that time, the foundation has expanded its reach with more community involvement.

“We have done some environmental things like we have the boulevard clean-up every quarter and we take care of the boulevard,” Fannis said. “This year we had our first Sterling Park stream clean-up. We have a lot of streams running through Sterling Park and they had never been cleaned up before. Along with the community center, have held health and welfare events and we are starting a scholarship for local high school students.

“We are also trying to reach out to other groups in the community to see what kinds of help or services we can help them with. We want to build partnerships to provide other services within the community.”

Much of those efforts are made possible by funds raised at SterlingFest, and the 30th anniversary gives an extra reason for the community to gather.

The SterlingFest 2017 lineup includes 34 non-profit organizations, about 70 local businesses, and more than a dozen crafters will be represented.

In addition, food and beverages will be available from Ridgetop Coffee and Tea, Manos Limenas, Taste of the World Restaurant, South Fish Fry, Captain Cookie and Milkman, Lite & Sweet LLC and Ruritan Club.

Entertainment will be provided by the Park View High School Marching Band and World View Band, Latin pop-rock band Ocho de Bastos and the pop-rock band Sub-Radio. Bach to Rock will also supply DJs and music throughout the day.

“Another thing we are doing special for this year is we are doing a time capsule,” Fanning said. “They made one about 25 years ago and they dug it up about a year ago. We want to get another time capsule ready, so we are having a photo booth there and we are asking people to bring photographs of Sterling Park or anything else they would like to put into it.”

Fanning said they hope to put the time capsule into the new community center that is in the planning stages.

“They are actually expanding and refurbishing the existing building,” Fanning said. “We hope to have a new set of plans at SterlingFest so people can see an update on that project.”

For more information about attending or participating in SterlingFest, visit

Sterlingfest Information

WHEN: 11 a.m. to 5 p.m. on Saturday, Oct. 7 (Rain or shine) WHERE: Sterling Community Foundation and adjoining Commerce and Enterprise streets WHAT: Food, entertainment, and representatives from local companies, crafters and non-profit organizations SCHEDULE: 11 a.m. – Park View Marching Band; 11:15 – Helen Casey Butterfly Garden ribbon cutting ceremony; 11:30 – Park View World View Band; Noon – Ocho de Bastos (Latin pop-rock band); 3 p.m. – Sub-Radio. Bach to Rock will supply DJs and music throughout the day. MORE INFO:
Joseph Dill