A recent study released by Visit Loudoun found that the amateur sports tourism industry contributed over $20 million to the Loudoun County economy in 2016.
The study found that major amateur sports tournaments contributed $20.5 million to the local economy and generated $1.2 million in tax revenue in 2016, according to a news release. An estimated 20,593 people traveled 50 miles or more to Loudoun County to watch or participate in one of 19 tournaments during this time.
The study also found that 96 percent of visitors to Loudoun stayed in hotels during their visits, and they spent an average of $226 per room at restaurants, stores and attractions in the area during their stays, which typically lasted just over three days. Additionally, over half of tourists who visited in 2016 had an average household income of over $100,000, according to the study.
Visit Loudoun President and CEO Beth Erickson called this new data “invaluable.”
“The sports market is a growing and viable industry as families continue to travel for their children’s sports,” Erickson said, according to the release. “The study confirms that our efforts in this market are on target and demonstrates that we are seeing a return on investment.”
Visit Loudoun partnered with the School of Business at The George Washington University to examine local and state tax revenue as well as visitor expenditures that were related to amateur sports tournaments in Loudoun County for the study.